Wednesday, January 21, 2015

2014 data

At the end of every year I like to go back and see what happened the previous months with regards to who was visiting the web site and what they were looking for. I keep these numbers for reference because I like statistics. :-)

So here is what happened in 2014.

First let's define terms.
Unique Visitor:
A unique visitor is a person or computer (host) that has made at least 1 hit on 1 page of the web site during the current period shown by the report. If this user makes several visits during this period, it is counted only once. Visitors are tracked by IP address, so if multiple users are accessing your site from the same IP (such as a home or office network), they will be counted as a single unique visitor.

Visits:
Number of visits made by all visitors.
Think "session" here, say a unique IP accesses a page, and then requests three other pages within an hour. All of the "pages" are included in the visit, therefore you should expect multiple pages per visit and multiple visits per unique visitor (assuming that some of the unique IPs are logged with more than an hour between requests)

Pages:
The number of "pages" viewed by visitors..

Hits:
Any files requested from the server (including files that are "Pages")

Bandwidth:
Total number of bytes for pages, images and files downloaded by web browsing.


Crochet Cabana 2014 (This information was provided by Site5, our web host.)
Unique Visitors  216,138
Number of visitors  322,579 (1.49 visits/visitor)
Pages  787,035 (2.43 Pages/Visit)
Hits  4,776,176 (14.8 Hits/Visit)
Bandwidth  120.14 GB  (390.52 KB/Visit)

January had the highest numbers except in pages visited
Unique visitors 30,758
Number of visits 43,895
Pages 154,060

February had 205,828 pages visited

Top 25 countries from which visitors originated
United States 592,091 pages, 3,100,702 hits
Great Britain
Canada
Germany
Australia
Ukraine
Netherlands
France
China
Spain
South Korea
Brazil
Russian Federation
Italy
India
South Africa
Sweden
Romania
Finland
Belgium
Norway
Mexico
Philippines
Saudi Arabia
Ireland

On 2,793 of the above visits, the visitor spent over an hour perusing the site! (Or maybe they went out for coffee and forgot to shut off their computer. Heh)

The top browsers were Safari and Chrome with over a million hits, then  IE and Firefox, Android, and Iphone with Samsung and Opera bringing up the rear at just over 20,000 hits

The top pages viewed were "All About Hooks" and the home page. Other pages that were in the Top 25 included the dictionary, tutorials, and pattern pages. Of tutorials and patterns most viewed were the granny square, tunisian, broomstick, jayg, ripple tutorials, and doctor who, afghan and preemie patterns

No surprise that the most searched for keyword was "crochet".

The most used search key phrases were "crochet cabana", "tunisian crochet", "broomstick lace", "granny square", "crochet tutorials", "crochetcabana.com". There was also 'betac" which 214 people searched for. I have no idea what that is or why they would end up on my site if they searched for it.

The most popular downloads were these patterns:
Janie Herrin's Drop in the Bucket square (10,304))
Bulky Men's hat (2736)
Cancer Ribbon afghan  (2623)
Susan Smith's Microwave Potholder  (1928)
Baby Love and Prayers afghan  (1827)
Teardrop preemie afghan  (1639)
Prayer cloths  (1636)
TARDIS afghan  (1331)
Nonyghan  (1236)

Other patterns that had over 1000 downloads included patterns by Beth Ham, Kaye Rogers and Lucy Lorf who have kindly allowed me to put their patterns on my site, Included in the "over 1000" group was my Doctor Who TARDIS pattern with 1056 downloads.

My daughter Kate's V stitch scarf was downloaded 847 times from Crochet Cabana and 494 times from Ravelry, putting her in the "over 1000" group as well. :-)

The most used search engine was Google by far, followed by Bing and Yahoo.

Happy crocheting!
Sandie

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